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FamilyWritten by: Annalise Maniscalco, Certified Social Media Marketer Experiential Marketing is a strategy that focuses on engaging the consumer through branded experiences with the goal of generating positive associations for the brand. Why is this important? Effective experiential marketing strategies help your clients form memorable, emotional connections to your brand that foster loyalty, reduce customer…
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More important than ever, is a focus on where we live, work and play. As design professionals and those who have a direct impact on our communities – how can we not only react, but also better prepare for these disruptions to develop, maintain, and enhance Happy, Healthy and Authentic Places? These are massive…
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