Scioto County, Ohio
“Very professional in their work and the work was done in a timely manner. Very detailed report and the graphic designs that we received are top-notch! Thank you!”
Nathaniel Welch, Executive Director, Portsmouth-Scioto County Visitors Bureau
Scioto County Marketing & Advertising Services
The overall mission of this project was to discover what attracts visitors to the area; identify what marketing efforts would best position Scioto County to draw a greater share of the tourism market; and make recommendations for brand positioning, stakeholder collaboration, and advertising channels.
EDG Creative gathered the following information for the 100-page Scioto County Discovery Report:
- Outreach event and survey feedback
- Competitive analysis and demographics
- Digital audit (social media, website, brand)
- Community and tourism quick facts utilizing placer.ai
- Brand positioning (audience identification, messaging)
- Updated brand (logo, color palette, typography, templates)
- Measuring success and recommendations
- Void analysis and visitors by origin utilizing placer.ai
The information and recommendations in this report provide a playbook of tactics and action items to optimize marketing efforts currently underway. EDG Creative helped reimagine Scioto County’s branding by first researching what amenities are most popular in the Scioto County area. These amenities are displayed as icons in the updated logo and show a cyclist to represent the paths and trails visitors can explore, a kayaker to represent the Ohio River and other Scioto County waterway adventures, trees which signify the parks and outdoor experiences, and the mural wall which depicts the history and is a main attraction of Scioto County. The color choices reflect natural elements and bring a sense of energy and fun. The typography is easy to read with the word “Scioto” being the main focus of the logo. These elements are reflected across other branded materials like social media posts and flyers.